Most men love beer. Most men love doing nothing. Imagine my surprise when I learned about a vending machine that dispenses free beer for doing nothing in front of it for 3 minutes. Basically you stand in front of it motionless for 3 minutes. You are rewarded with a cold can of refreshing thirst quenching… Continue reading Vending machine gives free beer
Even with all the negative press surrounding Apple, Apple was voted the #1 brand in the world by Marketing Week. It will be interesting to see how this changes in 2014 based on Apple’s 2013 product releases (which many are hoping brings the company back to the forefront).
Although the final numbers arent in yet, many analysts are already predicting a record year for Black Friday sales. IBM is predicting a 24.3% increase sales over last year for black friday sales. ComScore says online sales grew 26% (compared to 2010) totalling $816 million. ShopperTrak said : “This is the largest year-over-year gain in… Continue reading US thanksgiving black friday sales record set
The importance of “Saving Face” Having spent many years in Asia, I quickly learned the importance of maintaining “face” when dealing with Asian businessmen. This becomes important when engaging in negotiations (for example). You must always allow the other participant to have a little wiggle room [even after submitting their best offer]. Even tough the… Continue reading DEALING WITH CHINA (PART 3)
… continuation Intellectual Property The previous paragraph highlighted the difference between laws “on the books” and the extent to which business people are willing to bend them for profit. As a foreign company entering into the Chinese market, you should be thinking about how you will protect your Intellectual Property. A common example of this… Continue reading DEALING WITH CHINA (PART 2)
If you have spend any time at a multinational company, the one topic that comes up is how to benefit from the rise of the dragon (aka China). Over the next couple of entries, I will provide some information about China that I hope you will find useful. The socialist impact Although it is easy… Continue reading Dealing with China (part 1)
When I first discovered Twitter, I thought it was the stupidest thing in the world. After all, how can you effectively communicate in 140 characters. Would it be worthwhile to follow others? I just did not understand it. Then after playing with it for a while, I finally understood it s value and power. It… Continue reading Twitter for marketing and Public Relations (PR)