Google second most valuable brand in the world (afterApple)

Google is the world’s second most valuable brand (2nd year in a row). The king of branding is still the one, the only, Apple. This according to the Interbrands Best Global Brands report. (link) The report assigns Apple a brand value of $B118 whereas Google is a close second at $117. Evaluating global brands is… Continue reading Google second most valuable brand in the world (afterApple)

Google is Canada’s most influential brand

Ipsos Reid has released their “Top 10 most influential brands in Canada” list (link) . The survey was conducted in December and polled 5008 Canadians. Ipsos Reid used their mathematics magic to massage the results which they claim are +/- 1.6%, 19 times out of 20. The top 10 most influential brands in Canada are:… Continue reading Google is Canada’s most influential brand