Google is the world’s second most valuable brand (2nd year in a row). The king of branding is still the one, the only, Apple. This according to the Interbrands Best Global Brands report. (link) The report assigns Apple a brand value of $B118 whereas Google is a close second at $117. Evaluating global brands is… Continue reading Google second most valuable brand in the world (afterApple)
Ipsos Reid has released their “Top 10 most influential brands in Canada” list (link) . The survey was conducted in December and polled 5008 Canadians. Ipsos Reid used their mathematics magic to massage the results which they claim are +/- 1.6%, 19 times out of 20. The top 10 most influential brands in Canada are:… Continue reading Google is Canada’s most influential brand
I will be posting links to older articles that seem to be fairly popular. Hopefully some of the newer readers will find the articles interesting and helpful. A 2010 blog post that explains what the You brand is and how to use it to succeed. You are only as successful as your personal brand so… Continue reading Archives: The YOU brand
Even with all the negative press surrounding Apple, Apple was voted the #1 brand in the world by Marketing Week. It will be interesting to see how this changes in 2014 based on Apple’s 2013 product releases (which many are hoping brings the company back to the forefront).